This is part of my UX work at Jetpack Joyride India game app at Mechmocha game studio. I worked on the virtual items shop, tournament and daily reward system in the mobile game. Shown below are some of the in-game screenshots and explorations of the work.
The in game shop has jetpacks, costumes and vehicles that can be purchased by in-app currency or using money. Players can play the level based platformer and earn coins to buy these virtual items. The shop UI is designed to showcase these virtual items which are skins, costumes or vehicles in the game.
Concept -2 is chosen as it showcases the items and has less and quick interactions. The horizontal scroll works as the shop item size is not a lot. Various UI states are made for different user flows.
The jetpack and costume items are shown with relevant animations that showcases the effect on the player avatar on use. The starter pack bundle UI is also designed as shown.
The game has an endless runner mode in which players can play and see their scores against other players in a leaderboard. Different challenges were live every week and the top winner locally and all around India in the leaderboard is shown through the tournament UI. The main intent of tournaments is
- To provide variety of game modes to churn till the main level content is updated.
- To have a social competition aspect to the game by having tournaments where the player score is pitted against other players increasing churn as the top players were rewarded.
To drive player engagement everyday, the daily reward system is introduced. The UX for reward collection system on each level completion in the main menu map has a mini game to increase engagement. The mini game shows a peek of rewards he/she might get, then shuffles and asks the player to pick one driving engagement without negative experience.
The game was launched on Android and ios platforms in India and has 5 million installs in the playstore.